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Thursday Boots astroturfs a large number of the comment sections of posts about their products. Red Wing, Nicks and Truman have periodically had self-identified
by evilduck 5y ago
Thursday Boots astroturfs a large number of the comment sections of posts about their products. Red Wing, Nicks and Truman have periodically had self-identified employees that frequented the site and their specific subs if they exist.
The small group of GYW brands seem to at least be generally aware that a community of enthusiasts exists on Reddit and that's probably enough to start being skeptical of positive reviews.
- N1H1L 5y agoI am okay with self-identified employees rather than astroturfing. Nicks themselves have mentioned how Reddit attention helped them stay afloat, and how much of a boon it has been for PNW bootmakers. IMO this is a far better outcome than that industry dying, the manufacturing parcelled to China/SE Asia and a storied bootmaker ultimately resurrected as a Frankenstein fast fashion brand. Wesco, for example is doing great because of online attention. However, even before Reddit, StyleForum was great, and their original darling was Viberg.