There's no particular reason why the Internet would eliminate traditional middleman roles. Middlemen match trades, curate and absorb risk. The Internet only cha

There's no particular reason why the Internet would eliminate traditional middleman roles. Middlemen match trades, curate and absorb risk. The Internet only changes matching, eliminating a good chunk of the discovery but leaving the cajoling of either end alone. Right now, the major areas open seem to be cajoling and curation. That sounds about like what the profiled firm does: they open communication with local restaurants and then present the options to customers.