It’s definitely easier for people to froth at the mouth and blame Google, but I believe that the issue of pervasive SEO is a chicken-and-egg situation. There’s

It’s definitely easier for people to froth at the mouth and blame Google, but I believe that the issue of pervasive SEO is a chicken-and-egg situation. There’s no actual incentive to produce quality and authentic content. Quantity is the name of the game in the click economy. On the other hand, one could make the case that Google is at fault for creating the conditions necessary for this perceived decline. (dominant search engine, ad platform)