> Maybe indication of some kind of new trend, especially after people read this it brings more people over? There's reporting on a trend and there's trying to

> Maybe indication of some kind of new trend, especially after people read this it brings more people over? There's reporting on a trend and there's trying to create the trend. It's often hard to tell which it is, especially when you have PR consultants who work with corporate press outlets to spin, imply, shape, and create a narrative that is plausible and has a few supporting data points. It's the PR equivalent of "fake it until you make it"