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Wouldn’t it be remarkable if we found out that personalised advertising actually earned less than just auctioning off the obvious big keywords?
by the_other 5y ago
Wouldn’t it be remarkable if we found out that personalised advertising actually earned less than just auctioning off the obvious big keywords?
- ThalesX 5y agoI worked for a healthcare recruitment company in a capital city with some large hospitals and a number of universities. I can't for the life of me understand why they chose to spend so much money on trying to track healthcare professionals online when they could just advertise it on-premise where they actually hang out.
- scim-knox-twox 5y agoWe already know that “personalized ads” aren't much netter than context one: https://techcrunch.com/2019/05/31/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests/ https://techcrunch.com/2019/05/31/targeted-ads-offer-little-... Also: https://www.forbes.com/sites/augustinefou/2020/06/03/those-bots-did-what/ https://www.forbes.com/sites/augustinefou/2020/06/03/those-b... I can't understand why every company want me offer “personalized” service. It never works, and if I can't manually set preferences, then it's not personalized (because “personalization” means exactly that).