My google search over the last two years has been primarily "site:http://reddit.com http://reddit.com <search-term>". Niche communities with valuable insights

My google search over the last two years has been primarily "site:http://reddit.com http://reddit.com <search-term>". Niche communities with valuable insights and anecdotes that cannot be found elsewhere. Now I wish they do well with their upcoming IPO and beyond.