A huge problem I think is that just entering the market is terribly difficult. It's not a setting where you can get a million or two and see if it works out. T

A huge problem I think is that just entering the market is terribly difficult. It's not a setting where you can get a million or two and see if it works out. Trying this requires pouring lots and lots of cash into it, it can all go up in flames, and even if it works you're then competing for a small market. If you just want to make money there are probably much easier and less risky ways if you have that kind of budget. You need the rare combination of somebody who is really into space tech and can get the funding for it. And even if the thing flies, it's easier said than done. NASA tried to make the shuttle quickly and cheaply reusable. It didn't quite go to plan. And even after Musk proved it can be done... not much happened elsewhere. Whoever else also wants to do it either needs to have some reasonable expectation they can compete with SpaceX, or needs to have basically unlimited money to spend on a passion project like Blue Origin.