The technology wasn't at fault. Myspace could have survived myriad cultural problems on the strength of their once unparalleled social graph if they could have

The technology wasn't at fault. Myspace could have survived myriad cultural problems on the strength of their once unparalleled social graph if they could have kept pace with Facebook's technology. Facebook had many things right - the news feed, valid identities, speed - that would have required Myspace to essentially start from scratch to even emulate. Myspace tried, but couldn't pull it off. So my argument is that Facebook has room to experiment in areas where tastes may differ (i.e. culture) as long as they have great technology and an adaptable design. If the timeline/ticker turns out to be completely overwhelming and they see usage drop, Zuckerberg could practically issue an apology, flip a switch and basically turn Facebook back to yesterday's Facebook by Monday. As their experiences with failure (Beacon) and success (the news feed!) have shown, there's way more upside than downside.