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Sometimes the free product helps you get traction during the initial hard phase of your business when nobody knows your name. A lot of businesses do this as a
by superasn 5y ago
Sometimes the free product helps you get traction during the initial hard phase of your business when nobody knows your name.
A lot of businesses do this as a growing strategy so don't fully discount the backlinks, leads, social media it gave you.
- rmbyrro 5y agoFreemium can work, but without VC it's really hard to sustain. For bootstrappers and small ventures, I'd rather spend the free subsidy in ads. If you do it right, it just works. I hate ads, but they work.
- rozenmd 5y agoI learned this lesson the hard way - 11 months of freemium, decided to add a trial because "why not?" - now something like 95% of new users choose the trial of the Pro plan, instead of the free tier.
- rmbyrro 5y agoNice! Mind if I ask whether it improved conversion to paid and what was the impact to your CAC?