Many times I go shopping for something relatively expensive where I don't know exactly what I want. In almost every case I am disappointed with the typical onli

Many times I go shopping for something relatively expensive where I don't know exactly what I want. In almost every case I am disappointed with the typical online research/purchasing decision and wish there were way more intelligent vertical shopping engines. Recently I can think of this happening to me for video cameras, regular camera, honeymoon spots, projectors, health insurance, apartments, outdoor camping gear, etc. Flight & hotel search has made real progress in the last couple years here but there's still tons of opportunity. I can't say this category of items is super important to me, but I certainly welcome the idea of making purchasing anything online smarter/easier. With so many affiliate programs out there they should also lead to decent/good businesses.