for freelancers / consultants: counter-cyclical marketing start your marketing sprint when you already have a s##tload of work. otherwise you will always have

for freelancers / consultants: counter-cyclical marketing start your marketing sprint when you already have a s##tload of work. otherwise you will always have a cycle of "too much work <> no work" + lots of stress because of that. you need to start hussling way before the "no work" phase. and that timespan always overlaps with the "too much work" phase.