> Why would google be incentivized to collect less data of their users that can be monetized and profile them if no laws compelled them? Google has a natural i

> Why would google be incentivized to collect less data of their users that can be monetized and profile them if no laws compelled them? Google has a natural incentive to do the same thing even if Apple never existed. This is about third parties being able to collect your location data, which diminishes the value of that data to Google.