In every big company I've worked for marketing is distinct from sales. Marketing is about lead generation, sales is about lead conversion. If you want to sell

In every big company I've worked for marketing is distinct from sales. Marketing is about lead generation, sales is about lead conversion. If you want to sell into enterprise then you are going to need sales people and hence an expensive product that covers that cost. Those big deals need a lot of hand holding to go through. There are plenty of counter examples though, where marketing is doing most of the work and the offering is mostly self service. Signing up for a $25/month Saas is never going to warrant a visit from a salesperson.