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I do miss the days when merely building a good + cool product was enough and organic search traffic would do the rest. The early 00s were great
by sam0x17 5y ago
I do miss the days when merely building a good + cool product was enough and organic search traffic would do the rest. The early 00s were great
- brtkdotse 5y agoCare to share a few examples?
- aaronbrethorst 5y agoPets.com, Webvan, or Flooz.
- berkes 5y ago> Pets.com Funny that you mention this. Because I remember it as the exact opposite of organic growth. So much, that I consider pets.com the first public example of how millions of marketing budget are far more important¹ than engineering. > A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America. - https://en.wikipedia.org/wiki/Pets.com https://en.wikipedia.org/wiki/Pets.com ¹ Edit: for growth. I don't like this and I'm still not convinced marketing is worth more than engineering; I hope to believe the opposite turns true in the end. But alas, I'm afraid I'm wrong, as can be seen in any new tech-field. Crypto being the latest: don't build actual cryptography, just set up a multi-million marketing scheme and run off with the money, if you want to make money there in 2022.
- purerandomness 5y agoI think the biggest misconception is that there ever was a time where this ("build it and they will come") ever worked, digital or not.