If I have my own digital products as a side-hustle, is it worth hiring salespeople? Or is it really only worth it for big businesses/B2B with big ticket prices?

If I have my own digital products as a side-hustle, is it worth hiring salespeople? Or is it really only worth it for big businesses/B2B with big ticket prices? Example product of mine: https://damonverial.com/the-gap-gameplan/ https://damonverial.com/the-gap-gameplan/