Brad Trommel, an artist, analysed the rounded vs square icons in a video about the infantilization of the western culture. He suggested that the rounded shape a

Brad Trommel, an artist, analysed the rounded vs square icons in a video about the infantilization of the western culture. He suggested that the rounded shape are 'easier on the eyes' bc they remind people of childrens toys. Same for the choice to shift to a hypersaturated pastel color pallets. This leads to a more suggestable mind set and fits well with dark patterns.