>> The entire goal was to make a new advertising platform they could control. That's the way it was supposed to work. But surprise! It turns out that search is

>> The entire goal was to make a new advertising platform they could control. That's the way it was supposed to work. But surprise! It turns out that search is not big on mobile... mainly because typing is not easy on mobile. That explains why apps dominate -- one touch and you get to where you need to go -- no fiddling with on-screen keyboards, searches or URLs.