Why would a business pay the this large fine, unless it lead to their continued existence and profitability. In this case the word 'fine' is better thought of

Why would a business pay the this large fine, unless it lead to their continued existence and profitability. In this case the word 'fine' is better thought of as 'registration fee'. Being forced to stop their current product (BIAs) and relaunch the new Yield product seems to indicate the new product has the SEC's blessing.