That FogCreek post is spot on. In the end, while a great product name can really help, a products ability to engage it's users is really what matters most. I a

That FogCreek post is spot on. In the end, while a great product name can really help, a products ability to engage it's users is really what matters most. I asked a friend of mine who is a writer how she comes up with titles for her stories & books. A lot of times they start with a working title and come up with something stronger after the story has been written. Usually something relevant to the story itself that may not have been discovered during the early mapping of the story. To quote my friend "A title doesn't create a good story, but a great story can create a great title. Just remember a great story is a great story regardless of the title."