Apple does allow installation of IPA from the browser. There are a few different ways you can do it, from generating a special URL to App Clips. https://develop

Apple does allow installation of IPA from the browser. There are a few different ways you can do it, from generating a special URL to App Clips. https://developer.apple.com/app-clips/ https://developer.apple.com/app-clips/ That's not the issue. The issue isn't the method of distribution. The issue is being able to get around Apple's sandboxing.