I owe my cofounder relationship to my blog, and the idea for my company only came to me after writing about what sort of thing I wanted to work on. That said,

I owe my cofounder relationship to my blog, and the idea for my company only came to me after writing about what sort of thing I wanted to work on. That said, it's not exactly a blog for the company. Our intentions are, though, that as we build this thing (a compressed air powered scooter) we'll post more and more that's of interest. We'll have a little photoblog, which I think will give investors and readers and prospective engineers a window into the operations of the company, and might build up some buzz. It's also a soapbox, which I tend to enjoy. :-) I put a ton of time into my blog though. About 1 - 2 days in the writing/editing phase, and a pipeline for research and thinking and trying out the ideas in conversation is weeks or months long.