It’s not an incorrect statement. I’ve been part of successful rewrites. The key is to be your own disruptive competitor. Disruptive competitors are rewrites of

It’s not an incorrect statement. I’ve been part of successful rewrites. The key is to be your own disruptive competitor. Disruptive competitors are rewrites of your product that you yourself were either unable or unwilling to do. This Joel blogpost is always trotted out as some kind of gospel, and I think it’s stymied a lot of clear thinking around the possible merits of a rebuild.