In that case, I meant no disrespect. Brevity is difficult for some but the application is the first step in that program - it teaches you to be 'right to the p

In that case, I meant no disrespect. Brevity is difficult for some but the application is the first step in that program - it teaches you to be 'right to the point' because we are dealing with people's time and meandering around a point makes people lost in translation. Tips, huh....analogies are always good, as PG has often suggested. Examples1: 'I am like a combination of Mr. X and Mr. Y" - it saves you some adjectives and gets the ideas across of who you are. Example2: 'My idea is like FB but in Starbucks' - a social media service but in a coffee house...something like that. I believe these are the same strategies and advice that PG and YC will drill you to hone down when it comes down to Demo day. Given the 120 word limit, it is hard, I know. Also, ask friends and family who are not familiar with your work/idea to read it. If they don't get your idea within the first 2 sentences, then keep working at it. When you really get good at it, 120 words may be too much...=) Good Luck.