Quoting the About The Setup page: "Despite appearances, the site is not actually sponsored by Apple - people just seem to like using their tools. We're a fan,

Quoting the About The Setup page: "Despite appearances, the site is not actually sponsored by Apple - people just seem to like using their tools. We're a fan, too." However, I wouldn't be surprised if there was some selection bias involved. On the other hand, they sometimes feature such hardcore geeks like Russ Cox running Plan9 from User Space[1]. [1] http://russ.cox.usesthis.com/ http://russ.cox.usesthis.com/