> They got the tangible monetary benefits of having a high Google search ranking, without giving access to the actual content, which is how the web is supposed

> They got the tangible monetary benefits of having a high Google search ranking, without giving access to the actual content, which is how the web is supposed to work. That’s an opinion. Another opinion is that the web is a hypertext system and that Ted Nelson, who defined that term, included a royalty mechanism (https://en.wikipedia.org/wiki/Project_Xanadu#Original_17_rules https://en.wikipedia.org/wiki/Project_Xanadu#Original_17_rul...)