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I don’t know anything about the legality, but UMRP is very common.
by amluto 5y ago
I don’t know anything about the legality, but UMRP is very common.
- thaumasiotes 5y agoUMRP has no legal effect. It's just a declaration by the manufacturer that "if we catch you pricing below this point, we will stop selling to you". Once you have the item, you can price it however you want.
- amluto 5y agoBut that’s the point: UMRP is not illegal. It gives the manufacturers de facto control of retail pricing.