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There's an opt-out, but not an opt-in for Google Analytics. Unless you're referring to simply blocking it via a content blocker script.
by SquareWheel 5y ago
There's an opt-out, but not an opt-in for Google Analytics. Unless you're referring to simply blocking it via a content blocker script.
- tremon 5y agoContent blocking is also opt-out, in the sense that no browser blocks this by default.
- noisem4ker 5y agoI think you meant opt-in. But it's actually opt-out in the case of Firefox, which has been shipping with Enhanced Tracking Protection enabled by default since 2019. https://blog.mozilla.org/en/products/firefox/firefox-now-available-with-enhanced-tracking-protection-by-default/ https://blog.mozilla.org/en/products/firefox/firefox-now-ava...
- throwaway932489 5y agoOpt-out means on by default, opt-in is off by default (sorry to state the obvious). The users above are referring to opting in/out of the tracking rather than the blocking of the tracking - so GA on Firefox by that standard is opt-in, even though in a Firefox specific context the setting is opt-out. Obviously the EU wouldn't be cool with "but a competing browser with a small market share blocks us by default anyway".
- tremon 5y agoYeah, I guess it depends on what the opting is for. I could have phrased that better. What I meant to say: third-party tracking is still opt-out, since you need to actively enable the content blocking to avoid being tracked. The blocking of said content trackers is opt-in of course, but that's not what I was referring to.
- SquareWheel 5y agoThat's true in one sense. In another sense it refers to not requesting the tracking scripts in the first place (ie. not opting-in). That perspective works better if you think of the browser as a user-agent. It's not really an importance distinction in the end though.
- Semaphor 5y agoFirefox does. Enhanced Tracking Protection, which (I think?) is enabled by default, blocks the GA script.