I believe the current rush to the cloud is a transient phenomenon and we will see a return to companies operating more of the applications themselves, especiall

I believe the current rush to the cloud is a transient phenomenon and we will see a return to companies operating more of the applications themselves, especially for large data services with stable workloads. * Enterprises don't like being locked in to single, large providers. (See examples of IBM, Oracle) * New providers will attack the high margins of AWS and others, expanding the market. (See Cloudflare for such a provider) * Building applications in the cloud by combining lots of SaaS services delivers faster time to market but results in complex integrations that are costly to manage and difficult to reduce costs. They also have serious drawbacks related to data privacy. (This looks like a new form of tech debt.) * Kubernetes abstracts out platform differences and lower switching costs between cloud and self-managed models. As Kubernetes runs in more places it will open up more choices where to operate. In summary the current cloud land-grab will change. I would bet on new ways to enable self-management and diverse economic models of software operation.