Apple has famously stated it buys a company every 2 to 3 weeks. That's not the type of Yahoo buying Tumblr purchases. It's companies that have technology, skill

Apple has famously stated it buys a company every 2 to 3 weeks. That's not the type of Yahoo buying Tumblr purchases. It's companies that have technology, skills, products, networks, that are improving Apple's products in a way the average customer can't just observe. Of course they're not going to be talked about because there's often nothing to talk about compared to say the Tumblr story.