This is the cycle most applications go through. Apps start out simple and attract beginner users who don't have many needs and aren't intimidated by a complex i

This is the cycle most applications go through. Apps start out simple and attract beginner users who don't have many needs and aren't intimidated by a complex interface. When users reach the limits of the app, they clamour for more features, and the application gradually gets more complex, more powerful, and because the complexity is incremental, the users grows in skill along with it. Eventually, the app is large, complex and intimidating, and ripe for disruption by a new simplified app attracting a new generation of beginners who don't understand the need for the complexity and would need to invest too much time to gain a feeling of competence. The new generation of apps are also usually better in some dimension, don't get me wrong, but there's also usually a turnover in userbase required to make a big shift forward, because the forward move is accompanied by a few steps back everywhere else.