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Yes, Bing has gained marketshare. But over that time period, Google has lost only 2 tenths of a share point. For Bing to pass Google, they would suddenly have t

Yes, Bing has gained marketshare. But over that time period, Google has lost only 2 tenths of a share point. For Bing to pass Google, they would suddenly have to lose a minimum of a whopping 15 share points after a decade or so of share growth and two years of stable share. As far as I'm aware, there is nothing to suggest that it is at all likely that Bing is going to start taking large amounts of share from Google after no record of having done so to date. Do you disagree?

diminish 15y ago
On the other side, Bing needs to bring more advertisers to their adcenter, to get higher ppc prices for higher revenues. Google benefits from much more advertiser presence as a result of search market share. Or if advertisers open up their ads using robads standards, bing and other Google competitors would have a higher monetization; see http://news.ycombinator.com/item?id=3022998 http://news.ycombinator.com/item?id=3022998 for rsobad