But a login is not the same as a truly active user/customer. At least in my bubble, people log in/open the app out of FOMO, check if there is anything new, most

But a login is not the same as a truly active user/customer. At least in my bubble, people log in/open the app out of FOMO, check if there is anything new, most likely find nothing intriguing, and log out/close the app again. Rinse and repeat every week.