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No, in 2010 they spent $263M on customer acquisition, and only $233M on everything else (rent, servers, employees, bonuses). [1] [1] http://www.sec.gov/Archive
by portman 15y ago
No, in 2010 they spent $263M on customer acquisition, and only $233M on everything else (rent, servers, employees, bonuses). [1]
[1] http://www.sec.gov/Archives/edgar/data/1490281/000104746911005613/a2203913zs-1.htm#dm79801_selected_consolidated_financial_and_other_data http://www.sec.gov/Archives/edgar/data/1490281/0001047469110...
- brandong 15y agoIIRC, in Groupon definition, customer acquisition is money spent on the sales teams.