I'll try to write a blog post about this soon. Basically, you want to be sure to track every ad separately all the way down the funnel. So you want to set up go

I'll try to write a blog post about this soon. Basically, you want to be sure to track every ad separately all the way down the funnel. So you want to set up goals in Google Analytics as normal, but then create a custom report segmented by the utm_source or utm_content variable.