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I would imagine it's the employees part. A lot of the speculation about Google's motivation to buy Groupon was about the sales staff, which has to be pretty ext

I would imagine it's the employees part. A lot of the speculation about Google's motivation to buy Groupon was about the sales staff, which has to be pretty extensive to cover all the businesses in all the cities Groupon operates in.

InclinedPlane 15y ago
If it's as simple and as basic as a bloated sales force that can't pull its own weight, then that definitely casts a harsh light on their viability in general.
portman 15y ago
No, in 2010 they spent $263M on customer acquisition, and only $233M on everything else (rent, servers, employees, bonuses). [1] [1] http://www.sec.gov/Archives/edgar/data/1490281/000104746911005613/a2203913zs-1.htm#dm79801_selected_consolidated_financial_and_other_data http://www.sec.gov/Archives/edgar/data/1490281/0001047469110...
- brandong 15y ago
  IIRC, in Groupon definition, customer acquisition is money spent on the sales teams.