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> Market, then Business model/unit economics Agreed and I recently mentioned it elsewhere: https://news.ycombinator.com/item?id=30318531 https://news.ycombinat
by MaknMoreGtnLess 5y ago
> Market, then Business model/unit economics
Agreed and I recently mentioned it elsewhere: https://news.ycombinator.com/item?id=30318531 https://news.ycombinator.com/item?id=30318531
> For example the same person may want a luxury meal in one situation and a hotdog in another
Sure - but would it be wrong to say the same person may have different Personas depending on the context?
> In many places it's just hand-wavy
Do you feel there can/should be a better way to discover customers?
- nivertech 5y ago> Sure - but would it be wrong to say the same person may have different Personas depending on the context? Persona is Persona, Job is a Job (as in JTBD). Products are answering Jobs, and the same Persona/Consumer may have multiple Jobs, depending on the context. Consumer->Job->Product Naive solution is: Consumer->Product but the JTBD method makes implicit—explicit and makes invisible—visible.
- MaknMoreGtnLess 5y agoFair. I just define Persona as "a specific way/why the consumer wants to use the Product" So that strongly aligns with your Consumer->Job->Product Here, you mention: https://news.ycombinator.com/item?id=30319105 https://news.ycombinator.com/item?id=30319105 > "The Lean Startup" book by Eric Ries is already 10-11 y/o, so it's not up-to-date and with lots of gaps. Can you mention just a few of the gaps? Interested to hear your thoughts.