The 30% market share was not truly earned. If IE wasn't pre-installed and the default search engine in Windows and there wasn't MSN portal traffic (Bing techni

The 30% market share was not truly earned. If IE wasn't pre-installed and the default search engine in Windows and there wasn't MSN portal traffic (Bing technically launched in 2009 but before Bing, it was Live Search and MSN Search), the number would be MUCH lower. You also have to consider the 30% includes buying the rights to power Yahoo! search AT A LOSS contributing to massive red ink all over the division.