Zulip is great in concept, but the execution lets it down a little. "stream events" for example sounds awfully techie. The UI is not very pretty, fonts are smal

Zulip is great in concept, but the execution lets it down a little. "stream events" for example sounds awfully techie. The UI is not very pretty, fonts are small, etc. It's not clear where to start a chat in a brand new (or empty channel). If they focused on UI for a few months they'd have an easy winner, but in its current state I've had two separate non-techie teams look at it and recoil, and go back to Slack. (Also, Zulip should try to compete against NextDoor - but to do so they'd need more control around content expiry once the storage limit was hit. No neighborhood is going to pay $7 per user, so the free offering needs to be compelling.)