3 ms·

> tracked ad viewership using tools that, instead of just monitoring the television, measured actual viewer presence in the room, and focal attention on the scr

by jtaft 5y ago

> tracked ad viewership using tools that, instead of just monitoring the television, measured actual viewer presence in the room, and focal attention on the screen What are these tools and how do they measure?

cududa 5y ago
Something like a Kinect and commercial TOBII eye tracker could do it easily
- jtaft 5y ago
  Maybe I misread the article. It sounded like they were tracking attention with ordinary TVs? Ie I wonder if they are relying on smart tv metrics , or tracking volume/people changing channels.