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The first thing you should ask yourself is "can I spend money to acquire users?" The second thing you should ask yourself is "is it a price that makes it worthw
by mrkurt 15y ago
The first thing you should ask yourself is "can I spend money to acquire users?" The second thing you should ask yourself is "is it a price that makes it worthwhile?"
The Deck is probably not a good investment for an early stage startup, but The Deck isn't where you go if you're measuring conversion based ROI on an ad campaign either. Companies that use The Deck are buying brand recognition from an audience that they feel should know about their business. This is an entirely different advertising goal than Ilya is talking about.
- rockarage 15y agoI think even with brand awareness, you still have to measure that, there still has to be a ROI, even if the return is just increase awareness.