You know, my gut reaction is that people would opt out because of the creep factor but maybe this is just another one of those things where people are willing t

You know, my gut reaction is that people would opt out because of the creep factor but maybe this is just another one of those things where people are willing to be essentially spied on with their data packaged and sold in return for discount (or sometimes free) services. Although since it's physical world and not pure digital tracking maybe it crosses a line with more folks.