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It was mentioned that ROI tracking stems from the urls created using the google url builder tool. Do you have any insights on how to best set up the funnel tra
by kayhi 15y ago
It was mentioned that ROI tracking stems from the urls created using the google url builder tool.
Do you have any insights on how to best set up the funnel tracking with google? The interview briefly mentions seeing the help docs from google (is there a better resource you use?).
In my experience, google misses some sales and perhaps you have developed some best practices, thanks again!
- il 15y agoI'll try to write a blog post about this soon. Basically, you want to be sure to track every ad separately all the way down the funnel. So you want to set up goals in Google Analytics as normal, but then create a custom report segmented by the utm_source or utm_content variable.