This just shows how incredibly hard it was in 1998 to see what would happen when 4 billion illiterate assholes got online. The assumption at the time was that a

This just shows how incredibly hard it was in 1998 to see what would happen when 4 billion illiterate assholes got online. The assumption at the time was that anyone able to see the ads (on Hotwired!) were totally immune to any kind of serious manipulation.