> Many "why don't you just..." pricing models don't work for some usages, or create perverse incentives I think back to the story of how Amazon Prime came to b

> Many "why don't you just..." pricing models don't work for some usages, or create perverse incentives I think back to the story of how Amazon Prime came to be and the intense debate within Amazon leadership whether it would kill the company when logistics was their largest cost center... After they launched anyway (they had to, there's no winning the argument when Bezos believes in something with a conviction of a thousand suns), they found that not only Prime had help establish a moat around the business, but instead drove down the cost of logistics (more warehouses, more delivery vans, own airports/jets) as purchases not only rose but became predictable. The perverse incentives they were worried about were far and few in between, contrary to what they had projected. I see a similar model at Cloudflare in their steely determination to build a moat around their customers with free ingress and egress. > ...or are difficult for customers to estimate how much they'll pay. Rate limiter prices need an update. More expensive than Workers when majority of the requests are good requests!