You're arguing a completely different point. I didn't ask if the concerns are valid, I asked why the argument is a hot topic right now with Apple at the centre

You're arguing a completely different point. I didn't ask if the concerns are valid, I asked why the argument is a hot topic right now with Apple at the centre of it when Apple are not the only ones (nor even the first) to make such technology. The other comments (eg about Apple popularising the tech and discussing how AirTags differs from existing solutions) explains this situation.