> The advertisers pay the magazine for the opportunity to put links to their ads on popular pages of the magazine and - well, you see the way it works. It is, I

> The advertisers pay the magazine for the opportunity to put links to their ads on popular pages of the magazine and - well, you see the way it works. It is, I am told by people with seriously raised eyebrows, astonishingly effective. The thing which drops out of the problem is the notion that advertising need be irritating and intrusive. Unfortunately, the notion "that advertising need be irritating and intrusive" didn't drop out, which is why browsing the web without uBlock is a horrible experience.