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They should use it the other way around, if people are not watching, muting or fast forwarding they’re not interested in what your selling. No need to force you
by ako 5y ago
They should use it the other way around, if people are not watching, muting or fast forwarding they’re not interested in what your selling. No need to force your ad to them. But you could ask for a discount on the cost of showing the ad, just like with paying for the actual clicks on a web-ad.
- imiric 5y ago> No need to force your ad to them. Oh, there is a need, alright. If they claim they're not interested, it's time to shift strategies[1]. After all, nobody's immune to advertising[2]. I'm sure there are more relevant studies that prove even ad-averse individuals are still susceptible to them. It's just a matter of finding the right _kind_ of advertising to reach them. Doing this effectively is what gets you promoted in adtech. Advertising is a cancer on society.[3] [1]: https://wistia.com/learn/marketing/the-psychology-behind-why-people-dislike-ads https://wistia.com/learn/marketing/the-psychology-behind-why... [2]: https://knowledge.insead.edu/marketing/think-youre-immune-to-advertising-think-again-8286 https://knowledge.insead.edu/marketing/think-youre-immune-to... [3]: https://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html https://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html