Your point of view is diplomatic, but it rests on the assumption that you actually need cooperation from adtech in order to make a solution. As Apple has prove

Your point of view is diplomatic, but it rests on the assumption that you actually need cooperation from adtech in order to make a solution. As Apple has proven, this is simply not true: you just need the entities that control the browser / OS. This implies that it’s not “collaboration with adtech” that you want, but rather “collaboration with the biggest browser vendors”. Unfortunately the biggest browser is in hands of Google. Thus Google has a huge influence in this. But any other adtech company (including FB/meta) has no meaningful contribution.