Yes, but if it's also less personally targeted (like, for example, focusing on fitting in with the subject of the site/post you're currently reading instead), t

Yes, but if it's also less personally targeted (like, for example, focusing on fitting in with the subject of the site/post you're currently reading instead), then the influence will be lessened. We would be going back more towards trade magazine ads, which isn't such a bad thing in comparison.