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It’s repeated often enough I think it’s well grounded in reality.
by shiftpgdn 5y ago
It’s repeated often enough I think it’s well grounded in reality.
- onion2k 5y agoClever quotes are often repeated. That doesn't make them true for every context though. When John Wanamaker said what he said I think he was talking about print ads for department stores in an era before ad metrics, large scale market research, etc. It was probably true then to be fair, but that doesn't make it useful now, or applicable to all advertising. For example, if I used this quote when I was talking about Internet adverts I'd just be wrong. It's trivial to track the effectiveness of an online ad
- listenallyall 5y agoFor items/services purchased online. Offline, not so much.
- ghaff 5y agoA lot of tech people have this rather Dilbert-esque view of marketing. In practice any halfway sophisticated marketing/advertising/paid search/etc. is a lot more quantitative and data-driven than they probably think.
- jessaustin 5y agoI sort of admire marketers. They get so passionate about it! I can barely muster that sort of excitement for actually interesting topics.